One of motor customers’ most critical things in garages is reliability. They need to know they and their car are in good hands. They need to trust that you will keep them, their vehicle and their passengers safe with the most up to date regulations and industry standards.
Whether it’s improving customer service, increasing conversions, or just making a good impression – the benefits of showing your customers that you’re trustworthy will far outweigh anything else, especially to secure the lucrative repeat business.
To help you out today, here are some of the best ways to build that trust with your customers.
Organisation
Have a clean and organized garage. This shows that you take pride in your work and are detail-oriented. It also gives customers a good impression of how you will care for their car.
Latest Garage Technology and Software
Use the latest technology and equipment in your garage. Not only does this make you look more professional, but it also assures customers that you’re following the most up to date industry standards. Using online booking systems and automated MOT reminders can help prove you are the garage to use. Using tools that make your clients’ lives easier will reassure them that you are a caring garage.
By using these tools, you also free up time to talk to clients further, express more interest in their concerns and give them a higher quality of customer service. By getting some time back from automating invoices and quotes – you can give your clients the great face to face service they deserve.
Awards, Accreditations and Reviews
Showcase your awards and achievements as a mechanic – this helps build trust with customers because they can see that you’ve been in business for a long time, have lots of experience under your belt, and are well respected amongst other garages.
Have good reviews from past clients – this is a great way to show potential customers that you’re reliable, trustworthy and have quality work.
Clear and Fair Pricing
Have clear pricing for your services as well as transparent terms of use. This will make it easier for people to understand what they are paying, so there isn’t any confusion or misunderstandings later on down the line.
Social Media Presence – Let the customer find you!
Use social media to show off your garage! Post photos and videos of projects that have been completed. Share testimonials from clients and stories about how you got into this line of work in the first place. In addition to Instagram, Facebook is an excellent option for showcasing your services and building trust with potential customers.
Building trust with potential customers is key to securing their business. By following the tips listed above, you’ll be on your way to establishing a good relationship with them and winning their trust! Remember, it’s not always about what you say but how you say it that can make all the difference. Have confidence in your services and let your work speak for itself!
For help making your garage up to speed with the latest software and technology that can help improve your customers’ experience and save you time and money, contact Motasoft today!
